Racepoint Global is an intelligence-driven marketing agency that delivers results for the accountability economy

Movember

News

Movember

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Movember

Movember

With a passion for effective corporate social responsibility, we are the proud supporters and agency of choice for Movember, a global organisation that engages men grow moustaches for the 30 days of November in order to raise awareness and funds for men’s health initiatives. The commitment of over four million Mo Bros and Mo Sistas worldwide has resulted in the Movember Foundation funding over 800 men’s health programs around the globe. With the Hong Kong Cancer Registry reporting to have seen the total number of prostate and testicular cancer cases in Hong Kong double over the last decade, the non-profit campaign serves an important purpose in this market. Since launching the movement here in 2012, our team’s strategic counsel, creative and integrated activations, and social media expertise have fuelled the local campaign to grow year-on-year.

Awards and Accreditations

News

Awards and Accreditations

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Awards and Accreditations

Racepoint Global holds a presence in many influential organisations around Asia. We represent RPG by positioning ourselves with affiliations and board memberships with establishments such as the Australian Chamber of Commerce, American Chamber of Commerce, and also the Council of Public Relations Hong Kong. The representation by Racepoint Global employees have held a strong presence in Asia and continue to expand within the region.

  • Mumbrella Asia Awards 2015 – Highly Commended for Best Agency Culture
  • Marketing Magazine Agency of the Year Awards (AOTY) 2015 – Finalist for Best New Business Team
  • Marketing Magazine PR Awards 2015 – Bronze for Best New Business Team Marketing Magazine PR Awards 2015 – Bronze for Most Creative PR Stunt – Movember, The Mo Ferry
  • Marketing Magazine PR Awards 2015 – Gold for Best Use of Limited Budget – Movember
  • Marketing Magazine PR Awards 2015 – Gold for Best Use of Content – Cook Medical
  • The Holmes Report, SABRE Awards 2015 – Certificate of Excellence for Cook Medical
  • The Holmes Report 2014 – Finalist for Technology Consultancy of the Year (Asia Pacific)
Case Studies

Portfolio

Case Studies

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Case Studies

Work & Play

Culture

Work & Play

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Work & Play

Work & Play

Announced as the Best Place to Work by PRWeek in the “Midsize Agency” category, Racepoint Global puts their employees first by offering a positive work life balance. RPG employees benefit from the encouragement from management by yoga classes, sabbatical time, development opportunities, gym reimbursement and more. The healthy environment is a continuous motivation for employees and builds a culture of trust, respect, and support.

“We’ve created a workplace environment that is top notch, and that for me, is the most important thing, as it trickles down to enthusiasm, creativity and commitment to delivering stellar client service and results,” states Peter Prodomou, President & CEO of Racepoint Global.

FieldFacts

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FieldFacts

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FieldFacts

Build the right influencer relationships for your brand and your campaign. FieldFacts is Racepoint’s approach to identifying influencers in your category and how best to connect with them.

  • Stakeholder Identification: FieldFacts enables us to see who is influencing that which matters most to our client’s goals – discussions of the future of a particular technology, the virtues of a certain product, or conversations around an issue or policy direction. With the methodology we follow, we can identify these individuals and their organizations. We can understand each individual’s reach and define where and how they operate with greatest influence. We can also understand how each of these individuals is connected to the others and how they share information.
  • Consumption Analysis: FieldFacts’ technology allows us to dive down into this influencer set. In this phase, we begin to build our strategy by looking at consumption behaviors among this group and at the individual level. How are they consuming information? Are there common behaviors or major events we can use to engage them or do we need a variety of methods to get to the highest value influencers? Are they using social channels? Are they quoting particular journalists, analysts or experts most frequently? What consumption patterns can we take from this and use to inform our work? What events do they attend?
  • Expression: The depth of understanding of the influencers provides everything we need to guide content expression for our client. We know the content we need to develop; we can design the ideal publishing and engagement cadence, focusing on working authentically with the influencers we need to reach at each stage of our strategy (leveraging connection points).
  • Analysis: With FieldFacts, we can track our progress with building our client’s influencer relationships. We are careful during the analysis phase to assess progress and make course corrections where necessary. This no-nonsense view helps us understand whether our expression tactics are on target, allows us to understand movements in the market and in key discussion areas that affect our success and make the adjustments we need to ensure goal attainment.
What We Do

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What We Do

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What We Do

What We Do

With the advent of social media, there is increasingly little differentiation between paid, earned, owned and social content. They see different types of content as being interchangeable.

Recognizing this trend, we have built a model that allows us to create content which stands out from the crowd delivered to the right audience at the right time through the channel that creates greatest action. The outcome is campaigns that not only wow but deliver breakthrough results.

Racepoint Global recognized this trend and responded decisively to this market dynamic by offering an integrated model that can effectively support the communications need of some of the biggest companies in the world.

Asian Insights

Blog

Asian Insights

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Asian Insights

Asian Insights

Racepoint Global Asia comments on integrated communication trends and current affairs in the Asia-Pacific region.  See more at: http://racepointglobal.com/blog/

Recent Work

Portfolio

Recent Work

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Recent Work

  • CPA Australia
    CPA Australia is one of the largest professional accounting bodies in the world with a membership of more than 150,000 finance, accounting and business professionals. With simultaneous corporate reputation programs being run in Hong Kong, Beijing, Shanghai and Guangzhou, the Racepoint Global (RPG) team strengthened the organization’s thought leadership position through a series of exclusive media interviews featuring its divisional presidents, as well as members’ surveys on a wide range of issues: tax, human capital, small business, and economic sentiment and trends. The survey findings were disclosed at a press conference for CPA Australia to communicate its recommendations to top-tier media.
  • Kikki.K
    RPG led the market entry of Swedish design brand kikki.K’s store opening in Harbour City, Hong Kong. The team managed and executed a media launch event to celebrate the store’s opening, and secured excellent 1-on-1 interviews for Kristina Karlsson, Founder of kikki.K with top tier business and lifestyle media such as SCMP, China Daily, Oriental Daily News to name a few. The media event was a huge success and the team secured 48 pieces of media coverage on the back of the event. This also involved the development and localization of press releases, media invites and product distribution. The team also proactively liaised with media to introduce and feature kikki.K’s seasonal product collections with a total of 70 pieces of media coverage achieved.
  • HKUST Rebrand
    RPG implemented a rebrand of the Kellogg-HKUST Executive MBA program (KHEMBA) for The Hong Kong University of Science and Technology to strengthen the brand positioning and differentiate the brand from its competitors. The team developed a new brand strategy and refreshed brand identity which included the development of the new tagline ‘World Class Leaders’ for the program. This also involved revamping the KHEMBA website, refresh of all marketing collaterals as well as the creation and execution of a corporate video and infographic to align with the new brand. The refreshed brand and tagline received positive response from all members of the KHEMBA community.
  • HKUST Media Buy
    RPG was brought on to develop and execute a global media buying campaign for the Kellogg-HKUST Executive MBA program (KHEMBA), for The Hong Kong University of Science and Technology to further increase the awareness of the program. Rac used a mix of print, outdoor and online advertising to directly target senior management professionals across different industries. The result achieved 18,549,000 individuals had access to the campaign via foot traffic, impressions and readership.
  • Strategy

    Strategy

    Using the latest techniques, we identify the insights which fuel a brand story

  • Influencers

    Influencers

    Outreach to the people who can accelerate our storytelling, whether that’s media, KOLs, policy makers or analysts

  • Content

    Content

    Videos, animations, short-form copy, creative writing, artwork and social media posts form part of our arsenal of content

  • Creative

    Creative

    From campaign conceptualization to branding, we bring a fresh edge to content

  • Technology

    Technology

    We create the platforms and applications that get our content right to where they need to be

  • Media

    Media

    Running across the paid media spectrum from content partnerships to media planning & buying, we can accelerate the content so it reaches millions of people

  • Activation

    Activation

    Concepting and managing all manner of experiences designed to bring our clients closer to their target audiences

  • Analytics

    Analytics

    A comprehensive set of tools to help clients understand the impact of campaigns on audience attitude and behaviors

About Us

Our powerful combination features the best in digital marketing, strategy, public relations and stakeholder communications. We start with a powerful story, then create, distribute, and activate content in places people naturally engage, affecting opinion, shaping perception, and driving decisions. To do this, we draw on a powerful network of earned and paid influencers, a deep partner network, and self-published, wholly owned, and unbranded communities. Clients in technology, healthcare & life sciences, consumer, public policy, and public affairs depend on Racepoint Global’s unique approach to impact key outcomes. Time and again, our approach drives better results for our clients.

Team Members

Lucie Lv

Lucie Lv

Account Executive
Ruby Tse

Ruby Tse

Finance Assistant, Finance & Accounting
Toby Yu

Toby Yu

Account Director
Jasmin Woolf

Jasmin Woolf

Account Coordinator
Oscar Mak

Oscar Mak

Account Coordinator
Winky Moon

Winky Moon

Account Director
Mark Jackson

Mark Jackson

Deputy Managing Director, Asia
Lynn Li

Lynn Li

Account Executive
Diane Tang

Diane Tang

Finance Manager
Lauren Currah

Lauren Currah

Human Resources Manager
Clara Liddell

Clara Liddell

Associate Director
Tony Turner

Tony Turner

Chairman, Asia
Betty Ting

Betty Ting

Office Manager
Emma Rennell

Emma Rennell

Account Manager
Eva Guo

Eva Guo

Office Manager, Administrative
Lisa Zhang

Lisa Zhang

Account Manager
Monique Mo

Monique Mo

Translator
Connie Zhou

Connie Zhou

Account Coordinator

Contact Us

For more information on job or internship opportunities, check out our current openings, or email: lcurrah@racepointglobal.com.

For new business, marketing or press inquiries:

RPG Asia Offices

Asia Headquarters: Hong Kong

1605-8, 16/F Sunlight Tower
248 Queen’s Road East
Wanchai, Hong Kong
Contact: Mark Jackson-

Beijing

26/F, Tower D, Vantone Centre
No.6 Chaoyangmenwai Avenue, Chaoyang District
Beijing 100020, People's Republic of China
Contact: Mark Jackson-

Shanghai

511 Weihai Rd, Shanghai International Group Mansion, 11th Floor, Suite 1105
Contact: Mark Jackson-

Shenzhen

55F Diwang Plaza
5002 ShenNan East Road Luohu District
GuangDong, Shenzhen
Contact: Mark Jackson-

Global Offices

Washington D.C.

1150 18th St NW, Suite 700,
Washington, D.C. 20036

Raleigh

8601 Six Forks Rd, Suite 400
Raleigh, NC 27615

North America Headquarters

53 State Street, 4th Floor
Boston, MA 02109

San Francisco

717 Market Street, 6th Floor,
San Francisco, CA 94103

Europe Headquarters: London

2nd Floor Metro Building,
1 Butterwick, Hammersmith,
London W6 8DL